Donor Analytics Software: See Who’s Engaged

Stop guessing who’s engaged.

Not every donor needs the same follow-up. And not every interaction means the same thing.

Storyraise Analytics shows you how constituents engage with your digital reports and videos, and then connects that engagement back to the people behind it.

Analytics helps your team:

Understand

See Total Opens plus what each audience is reading, watching, clicking, and coming back to.

Screenshot of the top of the Analytics dashboard in Storyraise’s donor data software solution

Identify

Check out Most Engaged Constituents to surface those ready for a personal touch.

Screenshot showing constituents ranked by engagement, read time, and follow-up priority stars in Storyraise’s nonprofit analytics software

Act

Use Link Clicks and other insights to make your next email, call, or meeting more relevant and intentional.

Storyraise Analytics chart showing where reader clicks go, broken down by donation links, document links, and no links clicked

Aggregate metrics can tell you whether a report performed well. Personalized analytics can tell you who is paying attention.

Turn engagement into a stewardship strategy.

Use engagement insights to:

Prioritize follow-up with donors showing meaningful interest
Personalize outreach based on the stories and impact areas they engaged with
Recognize renewed interest from donors who return to your content
Refine your stewardship strategy based on what your audience actually responds to
Give fundraisers context before they make a call, send an email, or walk into a meeting

Less guessing. More context. Better donor conversations.

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What our clients say.

“We have found that by creating annual reports using the Storyraise platform, we have been able to greatly increase the number of viewers that we get on some of these reports. For example, one of our annual reports we created last year got over 1500 views, which was a major increase compared to the prior year.”

— Hannah Rodgers, Senior Communications Manager, North Carolina Healthcare Association

Get the full picture.

There’s more to your engagement than statistics. Storyraise’s donor analytics software gives you:

The Numbers

Check out Reader Flow to see the engagement patterns behind your reports—from audience activity and content engagement to clicks, trends, and returning interest.

Screenshot of the How They Read feature in Storyraise Analytics, showing average sections viewed, time per section, and a Reader Flow chart

The People

With personalized Storyraise projects, you can see Who’s Been Reading metrics so your team can identify meaningful opportunities for follow-up.

Screenshot of Who’s Reading insights in Storyraise Analytics, highlighting the most engaged constituents

The Story

Get a clear, plain-English summary of what happened, who may deserve a personal touch, and what your team could do next.

A summary in Storyraise’s donor analytics software, outlining what stood out in the engagement data and who to follow up with

Built into your Storyraise workflow.

Storyraise connects storytelling, donor communications, and engagement data into a single workflow—so your team can move from sharing impact to understanding what happens next. The platform includes:

breaking_news Reports and Videos

Use personalized impact reports and videos to engage donors.

volunteer_activism Donation Pages

Create personalized fundraising pages and videos that deliver a unique experience for every donor.

monitoring Analytics

Understand who is engaging, what matters to them, and where to focus your next follow-up.

contract_edit Collect

Collect stories that automatically drop into the right reports, for the right donors.

Donor analytics software FAQs

What is Storyraise Analytics?

Storyraise Analytics is donor analytics software that helps nonprofits, schools, and foundations understand how audiences engage with their Storyraise content and use those insights to improve donor communications and follow-up.

What can I learn from Storyraise Analytics?

You can understand what content from your digital donor communications is resonating with supporters, how audiences are engaging, what actions they’re taking, and where there may be opportunities for deeper donor engagement.

What are the core engagement insights?

Core engagement insights include who is reading, how deeply they engage, where and when they’re reading, what they click, and whether they come back. This information gives you a clear picture of how people interact with your Storyraise content.

These insights work with both anonymous and personalized links, helping your team understand what’s resonating and use that information to create stronger, more relevant donor communications.

How does personalization make Storyraise Analytics more useful?

Storyraise’s anonymous and personalized links provide the same core engagement insights, including opens, time spent, content engagement, location, visit timing, and link clicks. Personalized links go a step further by connecting that engagement to a specific constituent.

With personalized links, you can see named, engaged constituents, person-level intent signals, and who’s been reading from your Home dashboard in the Storyraise platform. They also enable email and domain-based exclusions.

In short, anonymous links show you how your story is performing. Personalized links show you who is engaging and help you turn that insight into more relevant donor follow-up.

Can I identify anonymous readers?

No, anonymous links provide engagement insights without identifying the reader. Identified constituent insights come from personalized links.

Donor analytics software that informs your next steps.

Trusted by leading nonprofits, schools, and foundations.