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About the author: Jeff Rum.

A photo of Jeff Rum, Co-Founder and Chief Marketing Officer of Storyraise.

An award-winning creative director, author and public speaker, Jeff Rum has more than 20 years of experience in strategic marketing and communications, digital marketing, brand strategy and entrepreneurship. Jeff has led campaigns for major brands such as AAA, Bose, Fossil, and PepsiCo. In addition, he has consulted on projects with nonprofits including Human Rights Campaign, UN Foundation and Hillel International.

Jeff is co-founder of Storyraise Technology Inc., which provides purpose-driven organizations with digital products and creative solutions to drive engagement, interweaving storytelling and fundraising. Prior to this role, Jeff founded and served as CEO of Ignite Digital Strategy Group (ignite), a full-service marketing firm that was acquired by Creative Marketing Resources (CMR) in December 2021, forming CMRignite. 

In 2014, Jeff served as a digital consultant with the Obama administration to launch My Brother’s Keeper, a public-private partnership to promote intervention by civic leaders in the lives of young men of color to address their unique challenges and to promote racial justice.

Jeff received a B.A. from American University in Communication: Visual Media and Jewish Studies. Jeff received an M.A. in International Affairs from Georgetown University. He resides in Bethesda, Maryland with his three children, Eva, Max, and Ori.