Laurie is a 22-year marketing and communications veteran who brings together a data-driven mindset with creative multi-channel marketing strategy and planning, content creation, cross-team collaboration, corporate communications, and digital media.
She’s worked across the non-profit, education, technology, and camping industries, implementing integrated solutions based on focused audience research and managing brand identity and reputation.
Services offered:
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Marketing Strategy & Consulting: Development of customized marketing strategies, audience insights, positioning frameworks, and communication plans that help organizations align their goals, resources, and messaging for greater impact.
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Brand Strategy & Messaging: Creation of brand positioning, messaging frameworks, storytelling strategies, and communication tools that help organizations clearly articulate their value and connect authentically with their audiences.
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Content Strategy & Development: Planning and creation of multi-channel content strategies, including editorial calendars, blog content, video scripts, and storytelling assets designed to increase awareness and strengthen audience engagement.
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Digital Marketing & Social Media Strategy: Development of digital communication strategies, channel planning, and social media approaches that help organizations expand their reach, build relationships, and encourage audience action.
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Website Strategy & Optimization: Strategic guidance for website content, user experience, messaging, and digital presence improvements that help organizations better communicate their mission and support audience conversion.
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