4 Creative Ways to Market Your Annual Report – Yearly

You’ve created your digital annual report—now what?

Let’s spread the word!

With the help of Yearly’s easy-to-use tools, online support, tips and how-tos, you’ve created your annual report and now it’s live—congratulations! We knew you could do it.

Now comes the next step in the annual report journey: sharing it. An annual report is the perfect opportunity to showcase your organization’s dedication to transparency, impact, and commitment to creating trust. Because of that, we always recommend sharing the report in as many ways as possible to remind your donors, volunteers, and larger community of your efforts and diligence.

While publishing it on your organization’s website is certainly a must, it’s essential to get creative and think outside the box (or ahem, website) when considering how best to maximize the views of your annual report.

1. Highlight it in a newsletter

Whether your newsletter is print or digital, make sure your freshly minted annual report is front and center. Select some of the most noteworthy statistics and stories from the review and design them with visibility in mind—utilize eye-catching fonts, colors, or images to draw your readers in.

2. Showcase it on social media

Instagram, Twitter, Facebook, and even LinkedIn are the perfect places to announce the completion of your annual report. For channels like Instagram and Facebook, utilize compelling images from your report. For LinkedIn and Twitter, hone in on a few key statistics and takeaways—tag volunteers, employees, donors, and more (when and if appropriate).

3. Do some personal outreach

Nothing breeds trust more than one-on-one connection. Pinpoint important volunteers, stakeholders, or partners that are featured in your annual review and take the time to commit to some personalized communication (either through email, social media, or even via phone call). Send them the annual review and let them know how they contributed to the success of your year. Not only will this market your nonprofit’s work, it will reinforce a positive relationship with your community.

4. Create and share marketing assets

Creating a digital marketing asset for your supporters to share can be relatively simple and uncomplicated, with the right guidance. Within your annual report, select some of your most impactful stories and images of stakeholders and the statistics about their impact. Craft copy for their own newsletters or social media posts in which they can share their contributions to your organization’s success—make it as easy as possible for them to spread the news of your collaboration and achievements.