Large nonprofits have a lot to cover in their annual reporting. Most have several initiatives and programs, as well as partners and stakeholders. Unlike small nonprofits, large ones have to speak to many audiences in their reporting. And inspire them.

Every large nonprofit should include several key sections. But, there are a few other best practices to keep in mind.

Be donor-centric 

When creating your annual report make sure you’re speaking to your audience. Consider what information your stakeholders might want to know. And how you might explain it to them. Plus, consider where your donors are. Most are online—they’re searching the web, using social media, and checking their email. Make sure your report, in that case, is digital. Post it on social media, embed it in a newsletter, and put it on your website.

Establish your organization as the expert 

What’s one of the biggest responsibilities that large nonprofits have? Setting themselves apart from other charities. Huge, successful charities nail this. Let’s take WWF for example. WWF is one of the largest conservation nonprofits in the world. To help establish themselves, they became experts on conservation.

Their annual report includes their social media and their commentary on topical events, and global impact. In turn, readers and supporters lean on WWF for all their conservation news.

Create community

Small organizations often have tight-knit communities surrounding them. Whether that community is their volunteer base or donor base, stakeholders should feel a sense of camaraderie. For large organizations, this can be a bit tricker.

Successful nonprofits structure their annual report around a sense of kinship. For larger organizations, they do this by including photos and videos of stakeholders. And, including event recaps, and more.

What to avoid in your nonprofit annual report

Assuming readers know who you are. Even if your nonprofit is globally recognized, you’ll need to restate your mission and values. It doesn’t hurt to remind old supporters, and introduce yourself to new ones. 

Including irrelevant information. Large organizations have a lot of information to share. But they need to  share with intent. A great annual report should be clear and succinct. So instead of including everything, only include what’s necessary. Consider what information helps tell your story, and what doesn’t.

Not showing enough impact. Readers need and want evidence of your work. Include case studies, infographics and charts, and testimonials. In turn, they’ll feel inspired by your work and trusting of you goals.