Three ways engaging images bolster storytelling

Every nonprofit has a dynamic story. However, conveying the emotional, human side of your organization in an annual report can be a tricky feat. You need to show your readers, not just tell them. Photos can make or break your annual report. With compelling visuals, you can share your powerful story, one that inspires compassion and donations. To begin, start with these tips: 

1. Ready, set, action!

Never underestimate the raw emotion of a candid image. These photos capture authentic, unexpected moments. By incorporating more of these images into your annual report, you can connect with your audience and inspire them to act. For example, the latest annual report created by University of Maryland Hillel, winner of our “Best Use of Images” award, uses engaging images to capture attention.

2. Use natural light.

Lighting is a crucial factor in photography because of its strong influence on tone and mood. For instance, hard light creates a more dramatic photo whereas soft light creates a more inviting photo. As you craft your annual report, beware of photos with inadequate lighting. Otherwise, your final product may include blurry or distorted images with little emotion. Remember, you need to show your impact to stakeholders. Crisp and clear photos capture attention, ensuring your donors have a comprehensive understanding of your purpose-driven work. 

3. Keep it simple.

Overcomplicating your scene with dramatic colors and bold tones can detract readers from your message. In other words, less is more. You can start by highlighting your subject using neutral tones and colors, such as gray or black. By infusing your images with a sense of simplicity, you allow the scene to speak for itself. 

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