3 Ways to Make Your Nonprofit Mobile-Friendly – Yearly
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Though it’s not much of a surprise to anyone—the world has gone mobile. That means that all your carefully crafted emails and website content are not being read on a desktop computer or laptop. No—they’re being viewed and read on daily commutes, between meetings, and more. With busy lives and long to-do lists, most people have begun to do most of their Internet browsing and reading right from their phones.
So, what does this mean for nonprofits?
To stay connected with supporters and stakeholders, it’s imperative that nonprofits become as mobile-friendly as possible.
Here are 3 ways to make your nonprofit mobile-friendly:
Optimize your emails
Whether you’re sending out monthly e-newsletters or conducting regular fundraising or event campaigns, it’s important that your emails are easy to read.
When drafting email content, check to make sure that it’s both readable and actionable. Because most people these days aren’t reading an entire email (sad, we know) it’s important to keep the text short and to the point. Include bold headers, bulleted lists, even images, and eye-catching headlines. Incorporate anything that helps readers understand all your main points without having to spend too much time scrolling.
And, make it actionable. As most nonprofits know, it’s always important to include a “call to action.” This CTA can either take the form of a button or persuasive writing. Either way, the reader should very clearly be able to understand how they can act on your email. Include links to donate, volunteer, register, or even learn more.
Make your events mobile-friendly
I know what you’re thinking—how could I make a gala or fundraiser mobile-friendly?
There are plenty of ways that organizations can incorporate the digital world into their events. By doing so, you allow supporters and stakeholders to take part more actively in your event. By engaging them a bit more, you’ll breed a connection with the mission.
For silent or live auctions, consider allowing supporters to bid right from their phones. For fundraising at a live or online event, consider letting supporters donate from their phones as well. Or, send your guests a detailed itinerary of the evening via text! Even the smallest digital integrations will help your supporters feel engaged and connected.
Digitize your annual report
Because so many supporters are phone-focused, it’s important that all your marketing assets and information are optimized for mobile viewing. One key marketing asset that’s crucial to make mobile-friendly is your annual report. Or, the “year in review” document that provides supporters a unique glimpse into your organization.
By using platforms like Yearly, your organization can house an entire year’s worth of impact and progress in one, engaging package. Because Yearly is digital-first, all the tools within are designed to keep readers’ attention and “wow” them. With the ability to embed donate links, social media, and even audio clips, stakeholders can really experience your nonprofit and engage with it—all without having to fire up their desktop computers.
With Yearly, there are more than just 3 ways to make your your nonprofit mobile-friendly. For more information about our digital features, and to begin for free, click here.
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