The Power of Video Marketing – Yearly
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It’s no surprise to anyone that video content is one of the most powerful marketing tools. For nonprofits, much is the same. In fact, over three-quarters of donors agree that video marketing is one of the most influential forms of advertising. Plus, it makes them much more likely to donate.
While photos and other visual elements like graphs and crisp logos are important, videos are an expert way to tell the story of your organization. Video allows stakeholders to understand your mission better and feel more connected to your goals.
Despite how popular video is, the medium’s benefits can still feel somewhat murky. Nonprofits—who don’t sell products or services—often wonder why they should invest in creating videos or how to go about doing it well.
4 reasons why your nonprofit should invest in video marketing
Though nonprofits aren’t selling anything, per se, it’s important for them to communicate and connect with stakeholders. Nonprofits are all about relationships—with volunteers, donors, board members, and more—so all the content they produce should focus on strengthening those bonds.
1. Video can educate your supporters
Sometimes one of the biggest struggles for marketers is accurately and effectively educating communities about your mission and the need for their support. With the right amount of facts and emotional draw, a well-crafted video can help you garner new donations, reach new audiences, and more.
2. Video can help you tell stories
So much of nonprofit work is the ability to tell a story—both about the nonprofit itself and the communities it serves. By using videos for storytelling, you can strengthen the bond between your charity and your stakeholders which will help create a loyal, generous foundation for growth and success.
3. Video can show impact
Of course, video is also the perfect medium to show impact. While statistics and other metrics are helpful to share, video content that actually shows your progress can be even more moving.
4. Video drives discovery
Online surveys show that 75% of donors look online first to learn more about an organization. With video being so powerful, nonprofits have the opportunity to find new supporters online everyday.
4 ways you can harness the power of video marketing
1. Create video social media content that features beneficiaries and real-time progress
2. Feature video testimonials from beneficiaries and stakeholders at events and fundraisers
3. Embed video in your annual report—think event recaps, emotional stories, and Board member highlights
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