Should Nonprofits Use PayPal or Venmo? – Yearly
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Going digital and being mobile-friendly is pretty important for nonprofits. From text message marketing to digitizing your annual report, moving away from the traditional paper trail has never been more important.
But, going digital can often be a big jump for nonprofits, especially those that have been in business for quite some time. Transforming paper practices into Internet-based strategies can feel a bit unsettling—especially if you don’t have all the facts.
Let’s dig into why nonprofits use PayPal or Venmo.
It allows donors to feel more in control
Donors want to feel a sense of control when they contribute time or money. Allowing supporters to donate using several different methods gives them that agency. Instead of requiring a donation from their debit or credit card, paying though PayPal or Venmo can feel like a subtle, but impactful choice that puts them in the driver’s seat (so to speak).
It’s quick and efficient
As most people know, it’s important to streamline any donation process, so donors are less likely to click away. If your donation form is too confusing or complicated, there’s a chance they might not contribute to the cause. While PayPal and Venmo are easy to use, they also are quite popular. That means that some of your supporters might already have accounts on their sites and know how to use them. So, instead of having to input their credit or debit card information, donors can contribute right from their existing PayPal or Venmo accounts.
It encourages mobile giving
We know that a high percentage of giving happens on mobile devices. By using different platforms for donations, supporters are more likely to be able to give, especially if they know that they can do so from the comforts of the PayPal or Venmo app on their device.
It increases donations
Many users of PayPal and Venmo often have funds already loaded into their accounts. Because that money is already extracted from their bank accounts, it can feel like easy money to give.
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