6 digital tools to engage major donors this Giving Tuesday

By Dionna Dash

Giving Tuesday is a global day of generosity intended to inspire people to open their hearts to and their wallets for nonprofits. While this day, which falls on Dec. 3 this year, is traditionally geared toward lower-level or first-time donors, ensuring that your organization’s major donors remain engaged on this day is just as important.

To make sure they’re not left behind, here are six fundraising solutions to help increase your major donor retention and engagement this Giving Tuesday (and all year round).

1. Instead of asking for money, say thank you with a digital template from Storyraise

Storyraise is a platform for nonprofits, schools and other do-good organizations to create digital, dynamic reports and other donor materials. With options to import data from your Customer Relationship Management (CRM) platform, personalize your reports, and customize them with your brand design, this tool makes it easier than ever to enhance donor stewardship. 

This Giving Tuesday, use a Storyraise report to thank major donors. You can include exclusive updates on how their contributions are being used or showcase beneficiary stories to let stakeholders know how much your organization values their generosity and to inspire continued giving.

2. Use Givzey to solicit donations from stakeholders at all giving levels

Givzey boasts fundraising’s first Digital Gift Agreement Platform, empowering fundraisers to formalize pledges of all sizes by scaling one-time or multi-year giving strategies to all levels of giving. By putting all of your organization’s online giving options in one place, you get complete control over which options to provide each donor. 

With Givzey, you can turn verbal gift commitments into easy-to-manage digital documents in order to seal the deal. Automated, AI-enabled nudging creates a more natural close process with non-intrusive nudges and action plans for donors who have not completed their gift yet.

3. Inspire legacy gifts that will help generations to come with LifeLegacy

LifeLegacy is the first philanthropy-forward digital estate planning company focused on making charitable bequests and planned giving accessible to all. With this solution, your nonprofit can easily accept legacy gifts in the form of real estate, stocks, bonds, retirement plans, personal property, cash and cryptocurrency.

LifeLegacy’s fully customizable online will facilitates charitable bequests to your organization and enhances donor relations. Your organization is prefilled as a potential beneficiary each time a will is accessed via your link, making it easy to encourage meaningful giving.

4. Embed Chariot’s DAFpay tool to encourage DAF contributions alongside your regular asks

Chariot’s tool DAFpay allows you to embed donor advised fund (DAF) contribution portals everywhere your organization collects donations digitally. DAFs are a fast-growing vehicle in philanthropy, allowing donors to make continuous charitable contributions to a giving account they have established with your nonprofit, and recommend grants from the fund over time. 

With DAFpay, donors can easily give in a moment of inspiration with only three clicks. DAFpay grants are sent with a Tracking ID so you can reconcile gifts, and the funds arrive in as little as 24 hours.

5. Get expert advice about receiving and investing major gifts from the team at Infinite Giving

As a Registered Investment Advisor for Nonprofits, Infinite Giving offers expertise about receiving donations, managing cash reserves, and conservatively investing those reserves. Their all inclusive donation page offers guidelines on asking for donations in the form of cash, stocks, cryptocurrency, DAF grants, and endowments.

And once you’ve secured those donations, Infinite Giving helps you to hedge against inflation through investment and create long term financial strategies to grow your giving.

6. Employ Momentum’s AI features to formulate customized plans for targeting your major donors

Momentum offers a number of tools to guide and amplify nonprofit fundraising initiatives at all giving levels. The Momentum Inbox allows you to view custom donor plans, organize your donor outreach tasks, and send or schedule emails. All communications are automatically updated to the donor’s contact report and your CRM.

With Momentum’s AI Donor Engagement platform, you can create a customized donor stewardship plan for every person in your portfolio. The AI assistant will help you identify high-priority donors and navigate their stewardship by outlining your next engagement steps at every stage of the process.