AI code of ethics for nonprofit storytelling and marketing

By Jeff Rum and Josh Kligman

In the rapidly evolving landscape of storytelling, artificial intelligence (AI) presents unprecedented opportunities for nonprofits to create compelling narratives and engage audiences in meaningful ways.

As AI technologies continue to advance, it’s crucial to recognize that AI is a tool — a powerful one, yes — but a tool nonetheless. While AI can automate certain aspects of content creation and offer valuable insights, it should never replace the human element or dictate the narrative direction.

At the heart of effective storytelling lies authenticity, empathy and human connection, values that must guide the ethical use of AI in nonprofit storytelling initiatives. Authenticity remains paramount, ensuring that stories resonate with audiences on a genuine level and uphold the values and mission of the nonprofit organization. AI should be harnessed as a means to enhance storytelling capabilities, amplify voices and foster deeper connections with communities, rather than as a substitute for human creativity and empathy.

This code of ethics for nonprofit storytelling with AI serves as a guiding framework for navigating the ethical challenges and considerations inherent in leveraging AI technologies. It underscores the importance of maintaining transparency, accountability and integrity throughout the storytelling process, while prioritizing inclusivity, empowerment and social impact.

By approaching AI as a tool in service of storytelling rather than a replacement for human creativity, nonprofits can harness its potential to authentically engage audiences, drive positive change and advance their missions in a responsible and ethical manner.

Nonprofit Storytelling & Marketing Code of Ethics
1. Transparency and Accountability

Ensure that AI-generated content is clearly identified as such, disclosing the involvement of AI in the creation process. Provide information about the sources of data used to train AI models and the methods employed in content generation.

2. Accuracy and Integrity

Strive for accuracy and truthfulness in all AI-generated storytelling, ensuring that the content aligns with the mission and values of the nonprofit organization. Avoid the dissemination of false or misleading information.

3. Respect for Privacy

Safeguard the privacy rights of individuals featured in AI-generated stories by obtaining necessary permissions and consent for the use of personal data. Minimize the risk of re-identification or other privacy breaches in the handling of sensitive information.

4. Inclusivity and Diversity

Promote diversity, inclusivity and belonging in AI-generated storytelling by representing a wide range of perspectives, experiences, and voices. Avoid reinforcing stereotypes or biases that may perpetuate discrimination or marginalization.

5. Empowerment and Empathy

Use AI-generated storytelling to empower communities and individuals, amplifying their voices and fostering empathy and understanding among audiences. Prioritize narratives that highlight resilience, agency, and positive social change.

6. Accessibility and Inclusivity

Design AI-generated content with accessibility in mind, considering the diverse needs of audiences with disabilities and other marginalized groups. Provide alternative formats or accommodations to ensure equitable access to storytelling experiences.

7. Continuous Learning and Improvement

Commit to ongoing learning and improvement in the ethical use of AI for nonprofit storytelling, staying informed about emerging best practices, ethical frameworks, and regulatory developments. Encourage interdisciplinary collaboration and knowledge-sharing within the organization and with external partners.

8. Social Impact and Public Good

Prioritize the social impact and public good in AI-generated storytelling initiatives, striving to address pressing social issues, raise awareness about important causes, and inspire positive action and change. Evaluate the potential risks and benefits of AI deployment in storytelling contexts, prioritizing ethical considerations above commercial interests.

9. Human-Centric Authenticity

Incorporate the human element into AI-generated storytelling to preserve authenticity and emotional resonance. While AI can assist in content creation and analysis, it should complement, rather than overshadow, the human perspective and experience. Infuse stories with genuine human voices, emotions, and insights, ensuring that they reflect the rich diversity of human experiences and perspectives. Prioritize the inclusion of personal narratives, testimonials, and interviews to convey the lived realities and authenticity of the stories being told. By centering the human experience in AI-generated storytelling, nonprofits can cultivate deeper connections with audiences and uphold the integrity and authenticity of their narratives.

10. Community Engagement and Participation

Engage with communities and stakeholders throughout the AI storytelling process, soliciting feedback, co-creating content, and fostering meaningful dialogue and collaboration. Respect the autonomy and agency of individuals and communities in shaping their own narratives and representations.


This code of ethics serves as a foundation for guiding the responsible use of AI in nonprofit storytelling, emphasizing principles of transparency, accountability, integrity, inclusivity and social impact. It reflects a commitment to ethical decision-making and continuous improvement in leveraging AI technologies for positive social change.