Best Nonprofit Annual Report Examples: CCCA

In need of some annual report inspiration? Or, inspiration for an impact report or quarterly update? In this blog, we’ll walk you through one of our best nonprofit annual report examples. And why this digital report is such a success.

What is CCA?

Colorectal Cancer Alliance is a leading support and advocacy group for those impacted by colorectal cancer. From funding research to raising awareness, CCA’s initiatives are far-reaching.

For their annual report, CCA needed to communicate medical information to the public. All without confusing or boring them. In doing so, they also wanted to create a connection with stakeholders and inspire action.

CCA’s annual report

Despite how dense their information was, CCA prioritized scannability. To do so, they bolded important statistics and takeaways. That way, stakeholders could scan the report without having to read it in its entirety.

Many annual reports include long paragraphs and confusing jargon. But, CCA decided to use illustrations to showcase their work and mission. These illustrations—clean and simple—help readers understand crucial context. It leaves them feeling informed and involved rather than confused.

One of the most impressive parts of CCA’s annual report is its use of beneficiary testimonials. In this way, readers get to see how their contributions are making a difference.

Communicating financial information is always a difficult task for nonprofits. But, CCA handles this task with ease. Its infographics—which showcase expenses and revenue—are clear and transparent.

CCA’s inclusion of social media is key for building community. The inclusion shows readers that CCAs take community and connection seriously. As well as transparency. Readers can follow them on social media for real-time updates if they’d like!

By highlighting specific donors, and their emotional connection to the mission, CCA inspires action. These heartfelt, emotional spotlights are a great tool for fundraising

The result

CCA’s amazing annual report accomplished all that it set out to do. With illustrations and inforgprahics, they were able to communicate difficult information with care. Plus, their use of emotional imagery and donor spotlights helps build connections and inspire action. And lastly, their inclusion of social media helps build a community around their cause.