Best Nonprofit Annual Report Examples: Ubongo

What is Ubongo?

Ubongo is Africa’s leading edutainment organization. Their programs support school readiness and improve behavioral and educational outcomes.

For its annual report, Ubongo needed to communicate its unique values and mission. And build a connection with supporters while fostering transparency. Because their initiatives and programs are so comprehensive, they had to find a way to communicate their impact with clarity.

Ubongo’s annual report

 To help tell their story, and organize their information, Ubongo decided on a theme. Their theme: “collaborations and growth” gives their report structure. This is essential for storytelling, and communicating with supporters.

One of the best things about Ubongo’s marketing tactics is its branding. Its unique illustrations, colors, and fonts help them stand out from the crowd. Unlike competitors, Ubongo’s use of its style guide reminds readers of their organization and their values.

 The inclusion of beneficiary photos is an expert way to create an emotional bond. Donors, and new potential donors, will feel connected to the beneficiaries. Instead of telling supporters about their impact, Ubongo shows them.

 Like the inclusion of photos, videos provide engaging context to the story. With videos of staff members, volunteers, and beneficiaries, readers feel a part of the action and the mission.

Calls to action or CTAs are crucial for turning readers into donors. Inspired by Ubongo’s story and mission, they’re given a chance to contribute. Talk about strategic fundraising!

Both qualitative and quantitative evidence are important to show stakeholders. These stakeholders want to know exactly how their money helped those in need. 

Aside from testimonials and infographics, Ubongo shows impact an even more expert way,. Their annual report is packed with nonprofit case studies. Case studies are some of the best ways to showcase impact and transparency at the same time. Readers can take a deep dive into individual beneficiaries, and connect with their stories.

The result

Ubongo’s use of storytelling tactics is essential to conveying its unique voice. Their inclusion of case studies and visual elements throughout fosters transparency, and connection. Plus, it inspires action.

Want to check out the whole report? Click here!

Need more inspiration? Check out some of or other best annual report examples.

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