Why & How to Include Staff or Board List – Yearly

One of the easiest ways to nail nonprofit digital reporting is to include a staff member and board member list. Though it’s often overlooked, including this information about your organization—and the people behind it—can be incredibly important.

4 reasons why you should include staff and board lists in your digital reporting

1.It creates transparency and builds connection

When supporters can see and identify with the people behind your charity, they trust you more. Whether your organization has 3 staff members or even 2 board members, including their names and information in your annual report shows stakeholders that you’re committed to transparency.

Plus, a supporter’s ability to see the “behind the scenes” of those helping you to accomplish your objectives builds and strengthens the public’s connection to your cause. Putting a “face” to your organization allows supporters to better connect with your work.

2.  It allows staff and board members to feel appreciated

One of the easiest and most simple ways to show gratitude in an annual report is to include the names and information of your staff and board members. Incredibly effortless, including the information makes them feel valued and appreciated—both of which are key for retention.

3. It shows collective passion

Supporters want to contribute to an organization that’s built by passionate, trustworthy people. By including staff and board member information, your nonprofit signals to stakeholders that there is collective dedication and effort surrounding your cause.

4. It encourages organic sharing

An annual report is a killer marketing tool. There are many reasons why this kind of digital report is great for reaching new audiences, retaining donors, and more. But, an annual report that includes the names of staff and board members encourages sharing.

Encourage your internal staff or executive board to share your digital annual report online. Whether they share via social media or email, the inclusion of their information is an organic way to encourage them to spread the word about their involvement. Who doesn’t love seeing their name in print? Or err, on screen!?

3 best practices for including staff and board member information in your digital reporting

1.Include professional headshots or video introductions

Ensure that every staff and board member has a professional, high-quality headshot included in the annual report. A blurry, out-of-focus photo—taken on an iPhone or web camera—might make your nonprofit seem unprofessional.

If your nonprofit is focused on video content (which is one of the most effective tools for engagement) consider including video introductions of each member, or testimonials about their work within your organization.

2. Include names and titles

Though this might seem obvious it’s important that charities include each person’s title within the annual report. In the spirit of transparency, it’s crucial to show supporters exactly what role each person plays in helping to achieve your goals.

3. Include fun facts and small bios

Staff and board member lists don’t have to be dry and boring (in fact, they shouldn’t be). Consider including a small bio for each person, and even one fun fact about them. Supporters will feel much more connected to your mission—and much more engaged.

For a step-by-step tutorial on how to include staff or board list in your nonprofit digital reporting, check out Yearly’s video instructions.