4 Creative Ways to Thank Donors in 2022 – Yearly
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Whether you’re new to the nonprofit world or a veteran in the field, you probably know about the power of gratitude. Saying “thank you” to supporters, donors, and volunteers is one of the most fundamental pieces of nonprofit work. Gratitude drives donations, and volunteer efforts, and brings supporters closer to the cause. When we acknowledge our supporters, we create bonds and foster connections. That’s why cultivating creative ways to thank donors is so essential.
However, a handshake and verbal “thank you” has become a tired strategy of the past. Because gratitude is so essential to nonprofit work, it’s important to engage in creative ways to thank donors.
4 Creative Ways to Thank Donors in 2022
Write donors a handwritten note
Thoughtful handwritten notes take a bit more time and effort than sending a text message, a simple card with a heartfelt message goes a long way. A handwritten note is thoughtful and effortful—it’ll make any supporter feel acknowledged and seen.
If you’re already in the habit of writing personalized notes, and want to level up your practices, involve beneficiaries. Send donors or volunteers cards right from those they’ve helped. That transparency and the ability for donors to see where their money is going will go a long way.
Feature donors in your marketing materials
One of the best ways to thank supporters is to spotlight them in your marketing materials. Whether you spotlight an individual or company on social media or in a newsletter, dedicating a space in your marketing materials to show some appreciation is essential.
For expert-level gratitude, dedicate an entire section in your annual report to saying “thank you.” Include donors, volunteers, and other stakeholders. And, provide details about how they shaped the entirety of your year. Outline facts and statistics about how much impact they had, and how they helped to progress your mission in real, meaningful ways.
Thank donors with awards
Another strategic “thank you” method is award-giving. Acknowledge your stakeholders with accolades to applaud their contributions and impact. When you give supporters an award, it lets your community know that your nonprofit appreciates every contribution. And, that you value the unique efforts of every individual or organization.
Thank donors with an event
Another great way to thank donors is to hold an event that’s designed just for them. An event is a great opportunity to really show contributors that they’re important to your cause, and foundational to your mission. Plus, an effective event recap can be shared with your audience directly, which will encourage them to get in on the action (so they can be invited to the next event, too).
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