3 Reasons Why Nonprofit Event Recaps Are Important – Yearly

From huge galas to smaller neighborhood fundraisers, so many nonprofits rely on seasonal events to help drive fundraising efforts. Because these events usually take months of planning and require lots of staff time and energy, it can be hard to get motivated about the event recap. However, nonprofit event recaps can be a great way to connect with staff, and supporters, and create some stellar marketing content.

3 Reasons Why Event Recaps Are Important

Nonprofit event recaps for internal use

Not every event recap has to be for the public’s viewing. An internal event recap, for example, can be a great tool for strategic planning in the future. By organizing all of the data from the event, nonprofit workers can come together to discuss what worked and what didn’t. Think donations, costs, and number of supporters (among other metrics!).

Not only does this help you plan for events in the future, but it also helps staff to feel supported and seen. Using this data, you can determine if roles need to be shifted, more staff needs to be hired, and even what your staff thought about the event—all invaluable information.

Nonprofit event recaps for donor retention

While any event should be followed up with a sincere “thank you,” an event recap is often an under-used strategy for connecting with supporters. By sending your supporters a digital review of the event, they’ll feel included and a part of your community. An event recap shows supporters that your events—and their attendance—are important and essential to the cause.

With photos, videos, and more, you donors will feel more aligned with your mission than ever.

Nonprofit event recaps for marketing material

An event recap is the perfect evergreen marketing material. A well designed, eye-catching recap makes for some excellent newsletter material, social media posts, and more. It’s even the perfect material for a LinkedIn thought leadership article.

Like an annual report, a post-event recap gives supporters a unique snapshot of your organization. It’s a new chance to connect with your audience and emphasize their role in your organization.

With Yearly, post-event recaps are a breeze—whether they’re for your internal staff members or for the eyes of the public. With easy-to-use tools, clear, crisp designs and expert integration capabilities, nonprofits can turn any event or fundraiser into effective content.