How to Engage Supporters on National Nonprofit Day – Yearly
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National Nonprofit Day, founded in 1894, is an important holiday for nonprofits to celebrate. Every year on August 17, nonprofits around the country are recognized for their ongoing work—both globally and locally.
Why is National Nonprofit Day important for nonprofits?
Like any national holiday, it’s important that charities—no matter how big—are aware of crucial dates and events during the calendar year. Though not every holiday has relevance to every charity—depending on impact, mission, and values—there are certain calendar days throughout the year that are important to recognize. Calendar holidays are often great opportunities for new campaigns, creative fundraising, and connection.
National Nonprofit Day in particular, which celebrates the importance of charity organizations and foundations, is one of these important holidays. Because this day is nationally recognized, it’s crucial that organizations capitalize on the commemoration. Think of it as free publicity!
3 ways to encourage engagement on National Nonprofit Day
1. Give thanks—acknowledge donors, volunteers, and partners
2. Launch a new program or initiative
3. Share your successes and future goals
How can your nonprofit prepare?
Create social media assets
In preparation for the holiday, organizations that have an active digital presence should start preparing as early as possible.
One of the best ways to prepare is to create social media assets. These assets could be emotion-driven Instagram posts that encourage donating, or even Facebook updates to thank and recruit new volunteers. If you’re looking to repurpose old content, dig into your annual report and cull some photos from past fundraisers. Or if you want something new, collect new testimonials in celebration of the day. The more content, the better.
Whatever your channel and content of choice, creating social media assets far in advance will definitely pay off. Goodbye stress!
Alert supporters of the upcoming holiday
Once your digital assets are created, start alerting your audiences! By letting your supporters know that you have a new campaign coming up, or fundraiser, you give your stakeholders a chance to plan. From assessing their finances (for donations) or allocating time in their schedules to volunteer, make sure your supporters aren’t surprised by your themed initiative.
Give your supporters a proper heads up through a newsletter, email campaign, or even a social media post!
Create incentives
No matter your “ask,” be sure that it taps into the desires of your audience. Whether you’re looking for new donations or more volunteers, consider what drives your supporters to contribute. Is it the recognition? The chance to network or make new friends? The opportunity for skill building or networking?
No matter what your nonprofit’s goals are, National Nonprofit Day is the perfect opportunity to reconnect with stakeholders—both old and new. And, it’s the perfect time to bring awareness (and more donations and help!) to your cause.
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